Posted by Ashlee Kalantarian on

 A collaboration of passionate artistry.

When two worlds collide…

Announcing an exciting collaboration with luxury wedding dress designer Maggie Sottero.

Renowned for her delicately crafted dresses, the Maggie Sottero ‘straight off the runway’ style is one of a kind and known across the globe. Established in 1997, the Maggie Sottero brand is one of the most sought after in the industry, with design studios in Sydney and Salt Lake City, Utah.

When we were approached by the Maggie Sottero team and head designer Kelly Midgley to collaborate, we jumped at the opportunity to take our brand A’el Estë global and worked tirelessly behind-the-scenes to create something magical.

Our rebrand from Ashlee Lauren to A’el Estë encapsulated all the wonderful things that the future holds for us, and this luxurious collection was in the making during this process.

Our collaborative collection – titled Maggie Sottero x A’el Estë – a collaboration of passionate artistry - is available now to order in selected stores that stock Maggie Sottero gowns, across 36 countries.

Amid a global pandemic and supply setbacks, we spent months designing each luxe piece to suit the collection, before carefully packaging our designs, ready to ship overseas in time to be styled, photographed and paired with the gorgeous wedding gowns before the collection launched in stores.

Our two brands colliding feels like a perfect fit, and we can not wait to see beautiful brides styled in our carefully curated pieces across the globe.


Brides! Want to know where you can try on one of these bridal crowns or jewellery? Click here to find your closest Maggie Sottero Retailer.

For any other enquiries regarding this collection of bridal accessories or bridal gowns, please reach out to the Maggie Sottero team.

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