Wholesale
Terms and Conditions of Wholesale
A'el Este / Ashlee Lauren Trust | ABN 39 974 859 894
9 McDonald Street, Mount Gambier SA 5290
hello@aeleste.com | +61 407 008 187
Wholesale orders: aeleste.com/pages/wholesale-bridal
By submitting a wholesale application and placing your first order, you (the retailer) confirm that you have read and agreed to these terms and conditions. These terms apply to all wholesale orders.
Only selected retailers will be approved based on our assessment criteria.
We have arranged these terms into a plain-language quick reference guide (Part A) followed by the full legal terms (Part B). Please read both sections. Contact Chris at hello@aeleste.com if you have any questions.
Part A: Quick Reference Guide
Production and Processing Time
All orders have a 6 to 8 week production and processing time due to their handmade nature. Orders placed during peak periods (December 15 to February 28) may require additional processing time. Please plan your orders accordingly.
Wholesale Pricing
All prices on our wholesale platform are wholesale prices, quoted in Australian Dollars (AUD) excluding GST. Shopify will accept orders in your preferred currency and your invoice will reflect the currency chosen.
Recommended Retail Price (RRP): You may retail products at 125% to 150% of the unit wholesale price.
Some products are exclusive to wholesale and will not have a set RRP. All other products are also available at our retail store aeleste.com.
Minimum Order Value
- Initial order (Australia and International): AUD $650 ex GST
- Reorders (Australia and International): AUD $650 ex GST
- Minimum spend does not include postage or applicable taxes.
Exception: Regular stockists may place smaller special orders for bridal clients within a specified 6-month window. Please contact us to discuss.
Payment
Production does not commence until payment is received in full. We do not pack or dispatch orders for which payment has not been received.
Payment options:
- Shopify Payments: Pay in full at checkout using your preferred currency and payment method. A payment processing surcharge applies to all credit card transactions at the rate charged by Shopify Payments. This surcharge is added at checkout and covers our platform processing fees.
- PayPal: Pay in full at checkout, or use PayPal Pay in 4 where available under PayPal's terms.
- Direct Deposit: Select Direct Deposit at checkout. Bank details will be provided. Payment must be received in full before production commences. No surcharge applies to direct deposit payments.
Deposit payment (orders over AUD $1,000):
For orders exceeding AUD $1,000, you may request a 50% deposit arrangement. Contact us before placing your order. We will issue a manual invoice for the 50% deposit, which must be paid within 5 business days of the order being placed. The remaining balance must be paid in full before dispatch. Deposit arrangements are not available for initial minimum orders.
Express Dispatch
Express dispatch is available on in-stock items only. Orders approved for express dispatch will be packed and dispatched within 5 business days of payment confirmation.
- Orders with a total value of AUD $400 or more: no express dispatch fee.
- Orders with a total value under AUD $400: a $50 express dispatch fee applies.
To request express dispatch, contact hello@aeleste.com before placing your order to confirm stock availability. Express dispatch cannot be guaranteed without prior confirmation.
Postage and Shipping
- Postage is calculated at checkout based on order volume using standard Australia Post rates.
- Express or courier options are available on request: contact hello@aeleste.com for a quote.
- If you prefer to arrange your own courier, select Pick Up at checkout. We will provide shipping dimensions once the order is ready.
- Standard Australia Post insurance is included in shipping charges. For high-value orders, courier shipping with full coverage may be required.
- All international customs, duties, and taxes are the responsibility of the retailer.
- Tracking details will be provided via Shopify once your order is dispatched.
Invoicing
The Shopify order confirmation is not a tax invoice. An official tax invoice will be issued separately. GST applies to Australian orders where applicable. International orders will be invoiced exclusive of Australian GST; all import duties and local taxes are the retailer's responsibility.
Handmade Nature and Product Variations
All A'el Este products are handmade. We endeavour to produce every item as close as possible to the product images shown, however minor natural variations are an inherent characteristic of handmade goods and are not considered faults.
Minor variations include but are not limited to:
- Slight differences in pearl shape, size, lustre, or surface texture, as natural pearls are organic and not uniform.
- Minor colour variation between batches due to natural materials or dye lots.
- Slight differences in finish, texture, or placement that do not affect the integrity or overall appearance of the product.
Returns, credits, or exchanges will not be accepted for minor natural variations. As an approved stockist, you accept responsibility for communicating the handmade nature of our products to your customers and setting appropriate expectations at point of sale.
Major defects are covered under our faulty goods policy and include:
- Visibly broken, cracked, or structurally compromised components.
- Missing components that were included in the product design.
- Damage that is clearly attributable to a manufacturing fault and not to handling, storage, or use after delivery.
Returns and Credit Policy
We do not offer refunds or exchanges for change of mind. All sales are firm.
6-month return for credit or exchange:
- After 6 months from delivery, you may return unsold, undamaged items for store credit or exchange for other product.
- Credit or exchange will be issued at the original wholesale value of the returned items.
- All return postage costs are the responsibility of the retailer. This includes postage for any exchanged product sent back to you.
- Items must be returned in resalable condition with original tags and packaging intact.
- Items that have been worn, damaged, or returned without original packaging are not eligible for credit or exchange.
Faulty or damaged goods:
- If goods arrive with a major defect (as defined above), contact hello@aeleste.com within 5 business days of receiving the goods. Include clear photographs of the defect.
- We will arrange replacement or credit for confirmed major defects. Minor natural variations inherent to handmade goods do not qualify.
Packaging and Display
- Branded packaging (box or dust bag) is provided for each item. Dust bag designs may change; contact us with any questions.
- You must follow our Packaging and Display Guidelines at all times. Guidelines are available on your wholesale account page.
- Items must be kept away from elements and displayed using suitable stands to maintain condition.
Product Photography and Marketing
- High-resolution product images are available for use on approved stockist websites and social media. Do not copy images directly from our website.
- All images remain the sole property of A'el Este.
- All Instagram posts featuring A'el Este products must tag @ael.este and #aeleste.
- We welcome your own creative imagery of our products. If images meet our aesthetic guidelines we may share and tag your account.
Sale and Discontinued Products
We will provide at least 2 weeks notice before any product goes on sale or is discontinued for the next season.
Part B: Full Terms and Conditions
These terms and conditions form the entire agreement between A'el Este / Ashlee Lauren Trust (we, us, our) and the approved retailer (you). Together with the Schedule, these terms govern the appointment of you as a retailer of our products (the Agreement).
1. Appointment
1.1 You agree not to distribute the products to third parties who you know or suspect will on-distribute the products outside of normal retail sale to end consumers.
2. Orders
2.1 Orders must be placed through aeleste.com/pages/wholesale-bridal. Each order must specify the products required, quantities, and any other information we reasonably request.
2.2 You agree to purchase the Minimum Order Value specified in Part A for each order.
3. Purchase Prices
3.1 You agree to purchase products at the prices set out on the wholesale platform. We may amend prices or the product range by providing 14 days written notice.
3.2 We may provide recommended retail prices. You agree to consider these when setting resale prices.
4. Payment
4.1 Production will not commence, and goods will not be packed or dispatched, until payment is received in full.
4.2 A payment processing surcharge applies to all credit card transactions at the rate charged by Shopify Payments. This surcharge is passed through at cost and is added at checkout. No surcharge applies to direct deposit payments.
4.3 For orders over AUD $1,000, a 50% deposit arrangement may be requested prior to placing the order. The deposit must be paid within 5 business days of the order being placed. The remaining 50% balance must be paid in full before dispatch. Deposit arrangements are not available on initial minimum orders.
4.4 If any payment is not made in accordance with these terms, we may, at our discretion:
- Charge interest at the Reserve Bank of Australia cash rate plus 8% per annum, calculated daily and compounding monthly, on any overdue amounts.
- Immediately cease producing or providing the products.
- Enter any premises where unpaid products are stored and retrieve those products, with your agreement to provide any access required.
5. Title and Risk
5.1 Title to the products passes to you once payment has been received in full. Risk in the products passes to you on delivery or on collection from the agreed collection location.
6. Delivery
6.1 If you elect to collect the products, we will use reasonable endeavours to make them available at the agreed collection location and time. You agree to collect within 5 business days of being notified the order is ready.
7. Your Obligations
7.1 During the term of this Agreement, you agree to:
- Sell products in accordance with this Agreement and all applicable laws, with due care and professionalism.
- Proactively market and promote the products in your store.
- Not do anything that may adversely affect our goodwill, brand, or reputation.
- Comply with all packaging, display, and brand guidelines provided by us.
- Immediately notify us of any issues that may adversely affect our brand or if you become aware of a product defect.
- Communicate the handmade nature and natural variation characteristics of our products to your customers at point of sale.
- Only use marketing materials consistent with those provided or approved by us in writing.
7.2 Retail stores without an active website or social media presence will not be approved as stockists.
8. Intellectual Property
8.1 All intellectual property, including images, designs, trademarks, and brand assets, remains the sole property of A'el Este. You are granted a limited, non-exclusive licence to use approved materials for the purpose of promoting and selling the products during the term of this Agreement. This licence terminates automatically on termination of the Agreement.
9. Liability and Insurance
9.1 Our liability to you ceases upon delivery of the products. Once the products have been delivered to you or collected by you, we accept no responsibility for any loss, theft, damage, or injury arising from or in connection with the products.
9.2 You must hold, at your own cost, all insurance policies reasonably necessary to cover the products once in your possession, including but not limited to public liability insurance and retail stock insurance. We may request evidence of current insurance cover at any time.
9.3 You indemnify us against any claim, loss, damage, or expense arising from your handling, storage, display, or sale of the products after delivery.
9.4 To the maximum extent permitted by law, we will not be liable for any loss arising from third-party inputs, product unavailability or delays, events outside our reasonable control, or minor natural variations in handmade products.
9.5 Nothing in this clause limits any rights you may have under the Australian Consumer Law.
10. Termination
10.1 This Agreement commences on the date your wholesale application is approved and your Shopify wholesale account is created. Approval will be confirmed by email from hello@aeleste.com. Submitting a wholesale application does not guarantee approval.
10.2 Either party may terminate this Agreement if the other party materially breaches the Agreement and that breach is not remedied within 10 business days of written notice.
10.3 Either party may terminate without cause on 30 days written notice, without penalty.
10.4 Either party may terminate immediately if the other becomes insolvent, declares bankruptcy, makes an assignment for the benefit of creditors, or is unable to carry on its business.
10.5 On termination, all outstanding payments become immediately due. You must cease all activities under this Agreement and return all property, confidential information, and intellectual property belonging to us.
11. General
11.1 Governing law: This Agreement is governed by the laws of South Australia. Each party submits to the exclusive jurisdiction of the courts of South Australia.
11.2 Disputes: Before commencing court proceedings, the parties agree to first meet in good faith to resolve any dispute. If unresolved, either party may refer the matter to a mediator appointed by the Law Society of South Australia. Mediation costs are shared equally. This clause does not prevent a party from seeking urgent injunctive relief.
11.3 Force majeure: We are not liable for failure to perform our obligations due to events beyond our reasonable control, including natural disasters, acts of war, pandemic, strikes, or other causes without our fault.
11.4 GST: Where applicable, GST will be set out in our invoice. You agree to pay GST at the same time as the purchase price.
11.5 Notices: Notices must be in writing, sent by email, and are deemed received at the time of transmission.
11.6 Severance: If any provision of this Agreement is unenforceable, it will be read down to the minimum necessary or severed, without affecting the remaining provisions.
11.7 Fraud: Fraudulent activity will be reported to relevant authorities. You are responsible for all costs and legal fees arising from any fraudulent activities associated with your account.
11.8 Entire agreement: These terms and conditions, together with any approved order, constitute the entire agreement between the parties and supersede all prior representations and agreements.
12. Definitions
ACL means the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth).
Agreement means these terms and conditions, together with any approved order.
Confidential Information means any information disclosed in connection with this Agreement relating to our business, assets, or affairs, whether or not marked confidential.
Consequential Loss means indirect or consequential loss, including loss of revenue, profit, opportunity, or economic loss.
Distribute means to market, promote, stock, store or distribute the products.
Express Dispatch means dispatch within 5 business days of payment confirmation, available on in-stock items only.
Intellectual Property means copyright, designs, trademarks, domain names, know-how, trade secrets, software, and all related rights.
Law means all applicable laws, regulations, codes, guidelines, and government directions.
Liability means any expense, cost, loss, damage, claim, or proceeding, whether direct or indirect.
Minor Variation means a natural, minor difference in a handmade product including pearl shape, colour, texture, or finish that does not affect the structural integrity or overall design of the product.
Minimum Order Value means AUD $650 ex GST per order.
Order means an order placed by you through the wholesale platform.
Personnel means officers, employees, consultants, suppliers, subcontractors, or agents of a party.
Products means the products listed on the wholesale platform from time to time.
Statutory Rights means rights and remedies under applicable law that cannot be excluded or limited.
Third Party Inputs means inputs from customers, end users, suppliers, logistics providers, or other third parties.
Acknowledgement
By submitting a wholesale application and/or placing a wholesale order, the retailer confirms that they have read, understood, and agree to be bound by these Terms and Conditions of Wholesale.